Tuesday 9 July 2013

Ceský Sen
[Czech Dream]
(2003)

RATING:60%
FORMAT:DVD



Clever-yet-contradictory attack on marketing and advertising; claiming we are passively manipulated, despite market-research testing proving we are not that manipulable; otherwise, such research would not be conducted.

The marketers cannot justify their jobs since they readily agree to tell the Czech public lies; while refusing to openly admit they dissemble for high-paying clients; precisely because of this money. Their arrogant, sophistical arguments reveal poorly-concealed guilt.

People prefer lies because they smell sweet – unlike truth. Attempts to sell things people do not need gives capitalism a bad name, but people choose to buy crap (since it fills holes in empty lives) and such sales provide large-scale employment. A satire both on the desire for something-for-nothing and the Czech dream of European Union membership motivated by the same reason.

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Science:



No science is immune to the infection of politics and the corruption of power.



Jacob Bronowski… (1908 - 74), British scientist, author. Encounter (London, July 1971).


Sleep of Reason:



The dream of reason produces monsters. Imagination deserted by reason creates impossible, useless thoughts. United with reason, imagination is the mother of all art and the source of all its beauty.



Francisco José de Goya y Lucientes… (1746-1828), Spanish painter. Caption to Caprichos, number 43, a series of eighty etchings completed in 1798, satirical and grotesque in form.


Humans & Aliens:



I am human and let nothing human be alien to me.



Terence… (circa 190-159 BC), Roman dramatist. Chremes, in The Self-Tormentor [Heauton Timorumenos], act 1, scene 1.


Führerprinzip:



One leader, one people, signifies one master and millions of slaves… There is no organ of conciliation or mediation interposed between the leader and the people, nothing in fact but the apparatus - in other words, the party - which is the emanation of the leader and the tool of his will to oppress. In this way the first and sole principle of this degraded form of mysticism is born, the Führerprinzip, which restores idolatry and a debased deity to the world of nihilism.