RATING: | 60% |
FORMAT: | DVD |
Clever-yet-contradictory attack on marketing and advertising; claiming we are passively manipulated, despite market-research testing proving we are not that manipulable; otherwise, such research would not be conducted.
The marketers cannot justify their jobs since they readily agree to tell the Czech public lies; while refusing to openly admit they dissemble for high-paying clients; precisely because of this money. Their arrogant, sophistical arguments reveal poorly-concealed guilt.
People prefer lies because they smell sweet – unlike truth. Attempts to sell things people do not need gives capitalism a bad name, but people choose to buy crap (since it fills holes in empty lives) and such sales provide large-scale employment. A satire both on the desire for something-for-nothing and the Czech dream of European Union membership motivated by the same reason.
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