Ceský Sen [Czech Dream] (2003)

RATING:	60%
FORMAT:	DVD

(Image: http://www.radio.cz/)

Clever-yet-contradictory attack on marketing and advertising; claiming we are passively manipulated, despite market-research testing proving we are not that manipulable; otherwise, such research would not be conducted.

The marketers cannot justify their jobs since they readily agree to tell the Czech public lies; while refusing to openly admit they dissemble for high-paying clients; precisely because of this money. Their arrogant, sophistical arguments reveal poorly-concealed guilt.

People prefer lies because they smell sweet – unlike truth. Attempts to sell things people do not need gives capitalism a bad name, but people choose to buy crap (since it fills holes in empty lives) and such sales provide large-scale employment. A satire both on the desire for something-for-nothing and the Czech dream of European Union membership motivated by the same reason.